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What’s in store for 2025? In-person events and interactive robots with a sprinkle of AI. We see many opportunities for businesses and organizations. For starters, new advances in AI—especially Nvidia’s new Jetson CPU—will enable brands to leverage the power of AI in real-time through robotics. By the same token, we’ll likely start seeing more robots daily. From theme parks to hospitals, we’ll interact with them, albeit in small doses. One emerging AI trend leading to this charge is called embedded AI. As a result, we will see more general AI in more consumer products.
In addition to embedded AI, spatial computing and other immersive technologies are becoming more accessible. In 2024, we saw significant progress in mixed reality offerings, including Apple’s Vision Pro and Snap Inc’s Spectacles. Mixed reality is poised to create new branding opportunities within the experience economy. Additionally, innovations such as virtual production and game engine technology are contributing to its growth. If we keep pace, we may even see interactive mixed reality AI characters becoming part of daily life.
As AI becomes more pervasive, people may grow increasingly apprehensive about online communication. This sentiment isn’t isolated. Meta has already announced plans to integrate more AI bots into its social media platforms. As skepticism grows, people will crave in-person connections. Hosting events or showing up in person will position you for success. Moreover, we predict that any business facilitating authentic human interactions will emerge as a leader in 2025. (Need help with event production? We offer previs and event branding services.)
As demand for in-person events rises, the quality of human interaction will be more valued than ever. That means proper staffing, event production, and customer service will be essential. While in-person events will have a big impact this year, don’t forget about your online audience. As people seek human connection, leveraging influencer collaborations could be a strong strategy for your event. Even if your ideal attendee can’t make it, having an influencer they follow attend can boost brand awareness.
As we embark on a new year full of opportunities, we at Signify Creative wish you a Happy New Year. Furthermore, if you have any questions about this article or need our services, feel free to contact us.
