For the SDF logo, we tried to think of the most unifying element of the South, its soil. The South exists due to its unique relationship to the ground, and as a consequence, so do its inhabitants. Metaphorically, the South is like soil, new things are growing all the time, and if you dig deeper, there are many older stories yet to be discovered. In the dirt, there is a constant dance of life and death taking place. Southern storytellers are products of that process, and SDF gives them the ability to document that complex relationship.
Logo intro animation concept
