Coca-Cola smartwater Experiential Brand Activation

We partnered with a client agency to plan and execute Smartwater brand activations at major cultural events. Our team also sourced on-site brand ambassadors.

We partnered with a client agency to plan and execute smartwater brand activations across South Florida. We operated pop-ups at major cultural events, providing hydration to attendees while managing booth setup and experiential marketing. Our team also sourced on-site brand ambassadors and developed a creative influencer kit concept to amplify the campaign.

In addition to event and booth production, we oversaw production of branded assets such as signage and procurement of additional production items.

A female brand ambassador holding a Smartwater bottle and standing behind an event table.
Influencer kit box packaging with Smartwater logo on top.
Concept packaging for influencer kits

Hand holding Smartwater bottle.
Smartwater brand ambassador engaging attendees and offering samples.
Event was tied to an F1 Grand Prix and Alfa Romeo event.

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Here's a free brand activation checklist

Use this checklist at your next event or conference to ensure your brand stands out. The checklist features tips for booth design and messaging to boost ROI.